Internet and e-commerce businesses operate in a tax environment that is more complex than traditional brick-and-mortar commerce. Even small online sellers can face multi-state sales tax exposure, marketplace compliance obligations, and federal and state income tax issues driven by where customers are located, where inventory is stored, and how digital products and services are delivered. For larger companies, tax risk expands into economic nexus management, resale certificate compliance, SaaS taxability, international VAT/GST exposure, transfer pricing, and audit defense.
We advise businesses, founders, creators, and online operators on the tax and compliance issues that arise in modern digital commerce. This page provides a practical overview of the current internet and e-commerce tax landscape, with an emphasis on the types of issues that most often trigger audits, penalties, or disruptive disputes.
1) Why E-Commerce Tax Compliance Is DifferentE-commerce allows businesses to sell into multiple states (and countries) without any physical storefront. That convenience comes with tax consequences:
Because tax obligations can be triggered by where the customer is, where the seller is, and where operational activities occur, online businesses must manage tax compliance as an ongoing operational discipline rather than a once-a-year task.
2) Sales Tax and Economic Nexus After South Dakota v. Wayfair, Inc.A central driver of modern e-commerce tax compliance is the U.S. Supreme Court's decision in South Dakota v. Wayfair, Inc. 585 U.S. 162 (2018) which allowed states to require out-of-state sellers to collect and remit sales tax based on economic nexus--typically measured by sales volume or transaction count into the state.
Practical impact for online businesses
Even if you have no employees, offices, or physical presence in another state, you may still have a duty to:
Most states set economic nexus thresholds (often around $100,000 in sales or 200 transactions, though thresholds vary and are subject to change). Online sellers should treat nexus monitoring as a continuous process, especially when marketing campaigns or platform growth changes the geographic distribution of customers.
3) Marketplace Facilitator Rules: Amazon, Etsy, Shopify, and Platform CollectionMany states have adopted "marketplace facilitator" laws, which generally require a marketplace platform (rather than the individual seller) to collect and remit sales tax on marketplace transactions. This can reduce compliance burdens--but it is not a total solution.
Common pitfalls
So, businesses should map each revenue channel, identify who is responsible for tax collection in each state, and confirm that invoicing and accounting systems accurately classify tax collected and remitted.
4) Taxability of Digital Products, SaaS, and Online ServicesOne of the most challenging areas of e-commerce tax compliance is the tax treatment of:
States differ significantly on whether these products are taxable, exempt, or taxable only under specific conditions. For example:
For high-revenue online businesses, these differences can create significant financial exposure if the taxability rules are misapplied across states.
5) Inventory and Fulfillment: How Warehouses and 3PLs Create NexusMany online businesses use:
These arrangements can create tax nexus because inventory stored in a state often counts as physical presence. Businesses can unintentionally trigger obligations in multiple states if inventory is moved or stored across warehouse networks without clear reporting.
Practical compliance steps
Sales tax is only part of the picture. Online businesses may also face:
State income tax nexus standards vary, but online operations can trigger obligations through:
In California, businesses should also account for:
Many audits and enforcement actions arise from a small set of recurring issues:
Because penalties and interest can be substantial, the cost of proactive compliance is often far lower than the cost of post-audit remediation.
8) International E-Commerce Tax: VAT/GST, Customs, and Digital Services RulesIf you sell to customers outside the United States, you may encounter:
International tax obligations depend on:
For digital services and downloads, many jurisdictions require foreign sellers to register and collect VAT/GST once sales exceed certain thresholds, and enforcement has increased over time as governments modernize tax collection on cross-border e-commerce.
9) Tax Strategy for E-Commerce Businesses: Compliance + Risk AllocationE-commerce tax issues are not purely accounting issues--they are legal risk issues. Businesses should implement a structured compliance program that addresses:
For many businesses, the optimal solution involves a combination of:
Our law firm supports clients in e-commerce tax matters by providing legal analysis and strategic guidance across:
We focus on solutions that are operationally feasible, scalable, and designed to prevent disruption because internet and e-commerce businesses move quickly. If you operate an online business, sell digital products, run a SaaS platform, or sell across state lines, tax exposure can accumulate silently--and become expensive when discovered. Legal review and structured compliance can reduce risk, protect cash flow, and strengthen your position if a dispute arises.